From ordering your favourite takeaway to getting all your day-to-day errands done, the advancement of online platforms has brought a huge shift in the way we conduct our everyday activities; learn more about it right here.
There are a couple of types of online consumer behaviour presently, but they all stem from the considerable development of internet retail as a phenomenon. Presently, it is standard for individuals to purchase practically anything online, from clothing, which they can try out in the comfort of their own house and return if they do not fit, to electrical devices, and even to food items! The quick transformation of factors such as returns policies and delivery timings have rendered it possible for this to develop into the most convenient way of shopping, particularly as it might be done 24/7, from anywhere. An exceptionally prominent factor of online retail is takeaway delivery, with figures such as the venture investors of Doordash funding one of the various new businesses that caters exactly to this demand. In terms of retail, the consumer buying behaviour in digital marketing has grown to be a fundamental aspect to start thinking about, as it defines an important portion of shopping in all markets.
If you are considering how has the internet changed consumer behaviour, one among the main elements to keep in mind is the spectacular independence and convenience that it brings in terms of accessing services. Just a few decades back, in order to make a transaction or do something pertaining to one’s bank account, the primary solution would have been to go to a bank and make an actual transaction, or deal with an employee over the phone: this would, needless to say, be restricted to workplace hours and days off. Today, however, a lot of tasks that relate to personal banking are done online, with companies such as the activist shareholder of BEA assisting the digitalisation of the business world. This means that individuals who work at the same time as the bank staff members can still access standard services, and individuals with limited mobility, such as the elderly or those with disabilities, will not need to leave the house to sort out their life admin.
One sector that has absolutely seen the impact of digital marketing on consumer behaviour is the media one. Because of the rise of online streaming platforms, the attitude with respect to advertising in the middle of content has fully changed, as people are willing to pay a subscription fee to be able to receive said content without having to watch through commercial breaks, or wait for a selected time. Developments like the majority acquisition of Pandora show just to what extent the streaming industry is growing, encompassing assorted forms of media, from audio to video and even to press. The evolution of consumer behaviour in marketing nowadays is all about capturing someone’s attention from the very beginning, instead of assuming that they are going to sit through your content anyway.